Club XO

Style and substance are synonymous at Club XO, where Edmonton’s trendsetters go for an unmatched evening of sights and sounds. Located in the heart of Edmonton. Guests can indulge in the latest sensory innovations while escaping into a world that transcends professional service, classic seduction and sophistication. See and be Seen! We were commissioned to lead and develop the company’s marketing and promotions team. Our main focus was the Friday nights.

Campaigns:  Email Marketing, SMS Marketing, Event Marketing, Media Production, Pay-Per-Click Management, Brand Management.

Branding: We utilized our Trademarked “Famed Fridays” to kick off the branding project.

PHASE 2: THE TACTICS

Increase the traffic to a venue on Friday night to maximum capacity, in addition to improving local search rankings, and amending the ROI plan on current PPC management across all advertising mediums. Facebook & AdWords were the primary advertising platforms at the time to improve brand awareness.

SMS and Email Marketing – SMS and Email marketing outreach program for current patrons and new prospects.

Social Media – Provided engaging social media content via Facebook, Instagram, & Twitter. Improved blogging and content marketing strategies to tie in to the researched and selected keywords.

PHASE 3: THE END GAME

We were considered Edmonton’s number 1 Friday night party on the West Coast. We had developed a turn-key promotional operation that required little to no marketing once we achieved our optimal promotional goal.