MSOM

PHASE 1: THE MISSION

Moda State of Mind is a Manhattan-inspired fashion company being launched in mid-to-late 2020. We currently have full creative control over product design, branding, marketing, and advertising. Our goal is to make a lasting impact on the New York fashion scene with style and substance.

PHASE 2: THE TACTICS

Our strategy is to focus on sleek and trendy activewear and essential wear for the launch of the product line. Shortly after brand recognition is achieved, we plan to implement the unique knitwear with patented technologies.

Patent Technologies – “Stretch fabric that form-fits to toned and muscular body builds.

Branding – Utilized the “New York State of mind” branding to connect with New Yorkers initially.

PHASE 3: THE END GAME

The endgame is to become the premier staple brand in New York City by the year’s end, 2022.

Production – Local production in factories in New Jersey, Brooklyn, and Toronto.

Online Sales – 100% of sales will be online through our e-commerce platforms.